PPC and targeted ads on Google, Meta and TikTok
Google PPC ads, targeted Instagram ads or TikTok video ads are launched from scratch — or after first finding out why campaigns spend money without leads. Describe the product, goal and platforms in an order, and specialists will respond. Or compare case studies, prices and reviews in profiles.
PPC and paid social specialists
How much PPC advertising costs
What affects the price
Platforms and campaign types
Google Search campaigns, Performance Max, targeted Instagram ads and TikTok video ads are set up separately: the more platforms, the more work.
Number of products and the feed
A store with a large catalog needs a product feed and a Merchant Center setup — ads for services involve no such work.
Conversion tracking
If the website has no Google Analytics, Meta Pixel or events for forms and calls, they are set up before launch — otherwise you cannot see which ads bring leads.
One-off launch or ongoing management
Setting up campaigns is priced as a separate task, while ongoing management with optimization and reports is paid monthly — a fixed fee or a percentage of ad spend.
Ad spend is separate
The platform usually charges your card for the ads themselves, and that money is not part of the cost of the specialist's work — clarify this before you start.
Prices come from specialists' profiles on Nexperity and update automatically. You agree the final price with the specialist directly.
How to find a PPC specialist
Two ways — pick the one that suits you
Pick a specialist yourself
- 1Open specialists' profiles and their work
- 2Send a request that describes the task
- 3Once accepted — contact the specialist directly
Post an order
- 1Describe the task, payment and the timing you want
- 2Receive responses from specialists
- 3Pick the best specialist and agree directly
- Free for clients
- Orders can be posted anonymously
- Your contacts open only after acceptance
- No commission on the deal
How to choose a PPC or paid social specialist
- 1
Case studies from your platform
Google Search ads and targeted ads on Instagram or TikTok are different skills. Ask for examples from your niche on the same platform: ad spend, number of leads and cost per lead.
- 2
A test launch first
Sales depend not only on the ads but also on the product, its price and the website, so a guaranteed number of sales is an empty promise. Agree on a test launch and on which metrics you will count as success.
- 3
The ad account is yours
Register the Google Ads, Meta and TikTok accounts in your name and give the specialist user access — that way the campaign history stays with you.
- 4
Creatives and the landing page
Ask who prepares the banners, videos and ad copy, and whether the specialist will review the page the ads lead to: on a website that is hard to use, clicks rarely turn into leads.
- 5
Reports and the spending limit
Agree how often you will get a report and what it will include, as well as the daily spending limit and who can raise it.
What to put in the order
What you advertise: services, an online store, an app or a social media account
Where you need ads: Google, Instagram and Facebook, TikTok — or whether you want the specialist's advice
What you need: a launch from scratch, an audit of current campaigns or ongoing management
What you already have: ad accounts, analytics and a pixel, banners or videos
Where and in what language to show the ads: all of Ukraine, several regions or other countries
Payment for the work, expected monthly ad spend and the preferred start
Questions about Nexperity
How Nexperity works — separately for clients and for specialists
For clients
Nothing. Searching for specialists, sending requests, posting orders and receiving responses are free.
No. You agree the price and the payment method with the specialist and pay them directly. Nexperity does not take payments and is not a party to your deal.
A request goes to one specialist — from their profile. An order is posted for everyone: specialists send you responses, and you choose which one to accept.
How the specialist will do the task, a price — fixed, a range, hourly or “on request” — and, optionally, an estimated timeline.
30 days from publication: all that time it is visible in the feed and specialists can send responses. The exact end date and time are shown on the order in your account. From that moment the order is closed and a response can no longer be accepted. You can cancel it earlier, and if no specialist turned up, post a new one.
Yes: you can hide your name and photo in an order. The anonymity lasts until acceptance — the specialist whose response you accept sees your name and photo. The task description is public: anyone visiting the site can read it.
Only after acceptance — when you accept their response or they accept your request. And only the contacts you chose to show.
After acceptance you see the contacts the specialist chose to show, and they see the ones you chose. You can also message on Nexperity when the chat is on: on an order you decide that, on a direct request the specialist does.
Once the work is done, mark the order or the collaboration completed in your account — then you can say whether you recommend the specialist. A review can only be left for a collaboration that happened through Nexperity: one per specialist, which you can change or delete at any time.
For specialists
Nothing for now: this is the free period, and no subscription is needed yet. Nexperity takes no commission on deals — you settle with the client directly.
Sign up, fill in your specialist profile and add your services — each with a category, a description and a price. Once the profile is complete, it appears in search and on the category pages.
Two ways: clients send you requests from your profile, which you can accept or decline; and you see public orders in your categories in your account and can respond to them.
You describe how you will do the task and give a price and, optionally, a timeline. The client compares responses and accepts one.
Contacts set to “Public” are visible to everyone on your profile. A client sees contacts set to “After connection” once you accept their request or they accept your response. “Hidden” ones are not revealed in new connections: a contact already revealed to a client stays visible to them.
Each service has a fixed price, a range, an hourly rate or “on request”. Prices show on your profile and in search results, and you agree the final price with the client.
Through search and the category pages of your services. The order depends on your clients' reviews — how many of them recommend you — and in search also on how well your services match the query.
A photo, a description, your region and way of working — online or in person — your contacts and a portfolio: photos of your work, each with a short caption if you like.
A client leaves a review after completed work, and only for a collaboration through Nexperity: they say whether they recommend you and may add a few words. Each client counts once, however many times you work together.
Related categories
Marketing analytics
Data analysis, Google Analytics, performance analyticsSMM
Promotion on Instagram, Facebook, TikTokSEO
Search engine optimization for websitesWebsite development
Building websites, landing pages and corporate portals
Other in Business services
- Accounting and bookkeeping
- Translation
- Business consulting
- Virtual assistant
- Email marketing
- HR and recruitment
- Real estate agent
- Financial consulting
- Document preparation
- FOP/LLC registration support
- Business plans
- Call center services
- Customer support outsourcing
- Market research
- Public relations
- Personal branding
Are you a PPC or paid social specialist?
Get orders from your category and respond to them — with no commission on deals.