Building a personal brand — from strategy to content
Clients often pick a doctor, teacher, lawyer or founder by their personal brand, not by a company name. Describe in an order who you are and who should notice you, and strategists will send responses. Or look at case studies in profiles and send a request to the one whose approach you like.
Personal brand strategists
How much building a personal brand costs
What affects the price
Strategy or ongoing support
Positioning and strategy are a one-off job over a few meetings, while support with copy and posting runs for months and is priced differently.
Number of platforms
Instagram, LinkedIn, Facebook, a Telegram channel or YouTube have different formats and audiences: a strategy for one channel is simpler than for several.
Who writes in your name
Editing posts you write yourself is simpler than writing them for you so that they sound like you.
Photos and video
A personal brand photo shoot, filming and video editing are usually done by a photographer and a videographer, and their work is paid separately.
Starting from scratch or changing niche
If your audience already knows you for other work and you are changing niche, your positioning and old posts need rethinking, not just writing new ones.
Prices come from specialists' profiles on Nexperity and update automatically. You agree the final price with the specialist directly.
How to find a personal brand strategist
Two ways — pick the one that suits you
Pick a specialist yourself
- 1Open specialists' profiles and their work
- 2Send a request that describes the task
- 3Once accepted — contact the specialist directly
Post an order
- 1Describe the task, payment and the timing you want
- 2Receive responses from specialists
- 3Pick the best specialist and agree directly
- Free for clients
- Orders can be posted anonymously
- Your contacts open only after acceptance
- No commission on the deal
How to choose a personal brand strategist
- 1
Case studies with personal pages
Ask to see the pages of people the specialist has worked with, and check their role: strategy, copy, profile setup or just a consultation.
- 2
Goals you can check
Follower counts and income depend on your work and your market, so nobody can guarantee them. Agree with the strategist on interim goals: topics, posting frequency and a date to review the strategy.
- 3
Your voice, not a template
Ask for a sample post or a review of your page: the copy should sound like you, or your audience will sense someone else's style.
- 4
What you will get
Clarify the deliverables: a strategy and positioning document, a list of content themes, set-up profiles or monthly posts — and how many rounds of edits the cost includes.
- 5
Approval and access
Agree that no post goes out in your name without approval, and that the password to your personal page stays with you alone.
What to put in the order
Your field and role: doctor, teacher, lawyer, manager, business owner
What you want to achieve: attract clients, change niche, speak at events or find a new job
Which social networks you already use and where you want to grow
What you need: strategy and positioning, profile setup or ongoing support
Who will write the copy and whether you have photos and video for your pages
Payment, preferred start and meeting format: online or in person
Questions about Nexperity
How Nexperity works — separately for clients and for specialists
For clients
Nothing. Searching for specialists, sending requests, posting orders and receiving responses are free.
No. You agree the price and the payment method with the specialist and pay them directly. Nexperity does not take payments and is not a party to your deal.
A request goes to one specialist — from their profile. An order is posted for everyone: specialists send you responses, and you choose which one to accept.
How the specialist will do the task, a price — fixed, a range, hourly or “on request” — and, optionally, an estimated timeline.
30 days from publication: all that time it is visible in the feed and specialists can send responses. The exact end date and time are shown on the order in your account. From that moment the order is closed and a response can no longer be accepted. You can cancel it earlier, and if no specialist turned up, post a new one.
Yes: you can hide your name and photo in an order. The anonymity lasts until acceptance — the specialist whose response you accept sees your name and photo. The task description is public: anyone visiting the site can read it.
Only after acceptance — when you accept their response or they accept your request. And only the contacts you chose to show.
After acceptance you see the contacts the specialist chose to show, and they see the ones you chose. You can also message on Nexperity when the chat is on: on an order you decide that, on a direct request the specialist does.
Once the work is done, mark the order or the collaboration completed in your account — then you can say whether you recommend the specialist. A review can only be left for a collaboration that happened through Nexperity: one per specialist, which you can change or delete at any time.
For specialists
Nothing for now: this is the free period, and no subscription is needed yet. Nexperity takes no commission on deals — you settle with the client directly.
Sign up, fill in your specialist profile and add your services — each with a category, a description and a price. Once the profile is complete, it appears in search and on the category pages.
Two ways: clients send you requests from your profile, which you can accept or decline; and you see public orders in your categories in your account and can respond to them.
You describe how you will do the task and give a price and, optionally, a timeline. The client compares responses and accepts one.
Contacts set to “Public” are visible to everyone on your profile. A client sees contacts set to “After connection” once you accept their request or they accept your response. “Hidden” ones are not revealed in new connections: a contact already revealed to a client stays visible to them.
Each service has a fixed price, a range, an hourly rate or “on request”. Prices show on your profile and in search results, and you agree the final price with the client.
Through search and the category pages of your services. The order depends on your clients' reviews — how many of them recommend you — and in search also on how well your services match the query.
A photo, a description, your region and way of working — online or in person — your contacts and a portfolio: photos of your work, each with a short caption if you like.
A client leaves a review after completed work, and only for a collaboration through Nexperity: they say whether they recommend you and may add a few words. Each client counts once, however many times you work together.
Related categories
SMM
Promotion on Instagram, Facebook, TikTokPublic relations
Public relations, media relationsCopywriting
Website copy, articles, ad copyPublic speaking
Rhetoric, public speaking
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Do you help people build personal brands?
Get orders from your category and respond to them — with no commission on deals.