Building a personal brand — from strategy to content

Clients often pick a doctor, teacher, lawyer or founder by their personal brand, not by a company name. Describe in an order who you are and who should notice you, and strategists will send responses. Or look at case studies in profiles and send a request to the one whose approach you like.

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Personal brand strategists

How much building a personal brand costs

What affects the price

  • Strategy or ongoing support

    Positioning and strategy are a one-off job over a few meetings, while support with copy and posting runs for months and is priced differently.

  • Number of platforms

    Instagram, LinkedIn, Facebook, a Telegram channel or YouTube have different formats and audiences: a strategy for one channel is simpler than for several.

  • Who writes in your name

    Editing posts you write yourself is simpler than writing them for you so that they sound like you.

  • Photos and video

    A personal brand photo shoot, filming and video editing are usually done by a photographer and a videographer, and their work is paid separately.

  • Starting from scratch or changing niche

    If your audience already knows you for other work and you are changing niche, your positioning and old posts need rethinking, not just writing new ones.

Prices come from specialists' profiles on Nexperity and update automatically. You agree the final price with the specialist directly.

How to find a personal brand strategist

Two ways — pick the one that suits you

Pick a specialist yourself

Compare portfolios, prices and reviews, and send a request to the one who suits you.
  1. 1Open specialists' profiles and their work
  2. 2Send a request that describes the task
  3. 3Once accepted — contact the specialist directly

Post an order

Describe the task once, and specialists will send you their responses.
  1. 1Describe the task, payment and the timing you want
  2. 2Receive responses from specialists
  3. 3Pick the best specialist and agree directly

How to choose a personal brand strategist

  1. 1

    Case studies with personal pages

    Ask to see the pages of people the specialist has worked with, and check their role: strategy, copy, profile setup or just a consultation.

  2. 2

    Goals you can check

    Follower counts and income depend on your work and your market, so nobody can guarantee them. Agree with the strategist on interim goals: topics, posting frequency and a date to review the strategy.

  3. 3

    Your voice, not a template

    Ask for a sample post or a review of your page: the copy should sound like you, or your audience will sense someone else's style.

  4. 4

    What you will get

    Clarify the deliverables: a strategy and positioning document, a list of content themes, set-up profiles or monthly posts — and how many rounds of edits the cost includes.

  5. 5

    Approval and access

    Agree that no post goes out in your name without approval, and that the password to your personal page stays with you alone.

What to put in the order

The more precise the description, the more precise the prices in responses.
  • Your field and role: doctor, teacher, lawyer, manager, business owner

  • What you want to achieve: attract clients, change niche, speak at events or find a new job

  • Which social networks you already use and where you want to grow

  • What you need: strategy and positioning, profile setup or ongoing support

  • Who will write the copy and whether you have photos and video for your pages

  • Payment, preferred start and meeting format: online or in person

Questions about Nexperity

How Nexperity works — separately for clients and for specialists

For clients

Nothing. Searching for specialists, sending requests, posting orders and receiving responses are free.

For specialists

Nothing for now: this is the free period, and no subscription is needed yet. Nexperity takes no commission on deals — you settle with the client directly.

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