Market research — surveys, focus groups, interviews

Will people buy a new product, where are competitors ahead of you, what do customers expect — market research finds this out. Say in an order what decision you will make, and researchers will suggest a method in their responses. Or choose a researcher by portfolio and client reviews.

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Market researchers

How much market research costs

What affects the price

  • Research method

    Gathering and analyzing public data, reports and competitors' websites is one job. A survey, interviews or a focus group with real people need a script, recruiting and processing of the answers.

  • Whom and how many to ask

    Collecting answers from a broad audience is easier than finding executives, buyers or niche professionals who will agree to an interview.

  • Geography and data collection

    An online questionnaire, phone calls or face-to-face interviews in several regions: the more trips and interviewers, the more work there is.

  • Participant rewards and a venue

    Gifts or payments to respondents, renting a room for a focus group and recording the session are often paid for separately from the researcher's work.

  • What you get in the end

    A table of answers, a report with findings or a presentation with recommendations; interview transcripts and analysis of open-ended answers add work.

Prices come from specialists' profiles on Nexperity and update automatically. You agree the final price with the specialist directly.

How to find a market researcher

Two ways — pick the one that suits you

Pick a specialist yourself

Compare portfolios, prices and reviews, and send a request to the one who suits you.
  1. 1Open specialists' profiles and their work
  2. 2Send a request that describes the task
  3. 3Once accepted — contact the specialist directly

Post an order

Describe the task once, and specialists will send you their responses.
  1. 1Describe the task, payment and the timing you want
  2. 2Receive responses from specialists
  3. 3Pick the best specialist and agree directly

How to choose a market researcher

  1. 1

    Sample questionnaires and reports

    Quantitative surveys and qualitative interviews are different skills, so ask to see a sample questionnaire, script or report from a similar project.

  2. 2

    The goal first, then the questionnaire

    A conscientious researcher will first ask what decision you will make based on the results — a launch, a price, a new region — and only then write the questions.

  3. 3

    Sample and method in writing

    Agree on whom and how many people will be asked, where they will be found and what happens if the required number of answers cannot be reached.

  4. 4

    No findings promised in advance

    Research that must confirm your idea in advance tests nothing. It is a good sign when a researcher says up front that the results may show the opposite: the product or the price will not work.

  5. 5

    Raw data and recordings stay with you

    Agree that along with the report you will receive the table of answers, the questionnaire and interview recordings. Also ask how the researcher will store your customers' contacts.

What to put in the order

The more precise the description, the more precise the prices in responses.
  • What you want to find out and what decision you will make based on the results

  • Your line of business, product or service, and who your customers are: people or companies

  • The preferred method — a survey, interviews, a focus group, competitor analysis — or ask for advice

  • Where to find participants: all of Ukraine, specific regions or online, and whether you have a customer base

  • What the result should be: a table of answers, a report or a presentation — and in which language

  • Payment and desired deadline — for example, before a product launch or a meeting with an investor

Questions about Nexperity

How Nexperity works — separately for clients and for specialists

For clients

Nothing. Searching for specialists, sending requests, posting orders and receiving responses are free.

For specialists

Nothing for now: this is the free period, and no subscription is needed yet. Nexperity takes no commission on deals — you settle with the client directly.

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