Marketing analytics — Google Analytics and conversion tracking setup
Ads are running, but Google Analytics doesn't show which channel brings leads and sales — time to set up GA4, Google Tag Manager and conversion tracking. State your site's platform and ad channels in an order, and web analysts will respond. Or choose one who has worked with a similar platform.
Web analysts
How much Google Analytics setup costs
What affects the price
Number of events and conversions
Installing the base GA4 code is simple, but every action you want tracked — a form, a call, a click on a messenger button, the cart, a payment — is its own tag, trigger and test.
The website's platform and code
On WooCommerce or Shopify, ready-made plugins provide part of the ecommerce events, while on a custom-built website a developer first has to add a dataLayer.
Ad accounts and CRM
Google Ads, Meta, TikTok and a CRM are connected separately. End-to-end analytics that matches ad spend with deals in the CRM is the most complex job.
What is already set up
Untangling an old GTM container with duplicate tags and purchases counted twice sometimes takes longer than setting everything up from scratch.
Server-side tracking
Server-side GTM or the Meta Conversions API can recover some conversions lost to ad blockers, but often need a cloud server that is paid for separately.
Prices come from specialists' profiles on Nexperity and update automatically. You agree the final price with the specialist directly.
How to find a web analyst
Two ways — pick the one that suits you
Pick a specialist yourself
- 1Open specialists' profiles and their work
- 2Send a request that describes the task
- 3Once accepted — contact the specialist directly
Post an order
- 1Describe the task, payment and the timing you want
- 2Receive responses from specialists
- 3Pick the best specialist and agree directly
- Free for clients
- Orders can be posted anonymously
- Your contacts open only after acceptance
- No commission on the deal
How to choose a web analyst
- 1
A measurement plan before tags
Before any tags go in, agree with the web analyst which actions on the website count as conversions and what to call them. Ask for this measurement plan in writing.
- 2
Checking with test actions
Ask how the specialist will check the setup: with GTM preview mode, DebugView in GA4 or a test lead. Then compare leads or purchases in GA4 with the data in your website's admin panel.
- 3
You own the accounts
Register GA4, GTM and ad accounts in your own name, and give the specialist user access. Then the data stays with you after the work ends.
- 4
Data retention period
By default, GA4 keeps detailed data for explorations for only two months. Ask to set the longest period right away — the change does not apply retroactively.
- 5
Documentation after the work
Ask for a list of events, tags and conversions explaining what each item means, so the next specialist does not have to untangle the setup from scratch.
What to put in the order
Website type and platform: a landing page or online store, WordPress, Shopify, custom-built
Which actions count as conversions: leads, calls, purchases, sign-ups
Ad channels and services to connect: Google Ads, Meta, TikTok, CRM
What is already installed on the website: GA4, GTM, pixels — and whether all the access is yours
What you need: a one-off setup, an audit or regular reports
Whether there is a developer for code changes, payment and desired timeline
Questions about Nexperity
How Nexperity works — separately for clients and for specialists
For clients
Nothing. Searching for specialists, sending requests, posting orders and receiving responses are free.
No. You agree the price and the payment method with the specialist and pay them directly. Nexperity does not take payments and is not a party to your deal.
A request goes to one specialist — from their profile. An order is posted for everyone: specialists send you responses, and you choose which one to accept.
How the specialist will do the task, a price — fixed, a range, hourly or “on request” — and, optionally, an estimated timeline.
30 days from publication: all that time it is visible in the feed and specialists can send responses. The exact end date and time are shown on the order in your account. From that moment the order is closed and a response can no longer be accepted. You can cancel it earlier, and if no specialist turned up, post a new one.
Yes: you can hide your name and photo in an order. The anonymity lasts until acceptance — the specialist whose response you accept sees your name and photo. The task description is public: anyone visiting the site can read it.
Only after acceptance — when you accept their response or they accept your request. And only the contacts you chose to show.
After acceptance you see the contacts the specialist chose to show, and they see the ones you chose. You can also message on Nexperity when the chat is on: on an order you decide that, on a direct request the specialist does.
Once the work is done, mark the order or the collaboration completed in your account — then you can say whether you recommend the specialist. A review can only be left for a collaboration that happened through Nexperity: one per specialist, which you can change or delete at any time.
For specialists
Nothing for now: this is the free period, and no subscription is needed yet. Nexperity takes no commission on deals — you settle with the client directly.
Sign up, fill in your specialist profile and add your services — each with a category, a description and a price. Once the profile is complete, it appears in search and on the category pages.
Two ways: clients send you requests from your profile, which you can accept or decline; and you see public orders in your categories in your account and can respond to them.
You describe how you will do the task and give a price and, optionally, a timeline. The client compares responses and accepts one.
Contacts set to “Public” are visible to everyone on your profile. A client sees contacts set to “After connection” once you accept their request or they accept your response. “Hidden” ones are not revealed in new connections: a contact already revealed to a client stays visible to them.
Each service has a fixed price, a range, an hourly rate or “on request”. Prices show on your profile and in search results, and you agree the final price with the client.
Through search and the category pages of your services. The order depends on your clients' reviews — how many of them recommend you — and in search also on how well your services match the query.
A photo, a description, your region and way of working — online or in person — your contacts and a portfolio: photos of your work, each with a short caption if you like.
A client leaves a review after completed work, and only for a collaboration through Nexperity: they say whether they recommend you and may add a few words. Each client counts once, however many times you work together.
Related categories
PPC and paid ads
Advertising on Google, Meta, TikTokSEO
Search engine optimization for websitesCRM setup
Setting up KeyCRM, Pipedrive, HubSpot, UspacyData analytics
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Are you a web analyst?
Get orders from your category and respond to them — with no commission on deals.