Marketing analytics — Google Analytics and conversion tracking setup

Ads are running, but Google Analytics doesn't show which channel brings leads and sales — time to set up GA4, Google Tag Manager and conversion tracking. State your site's platform and ad channels in an order, and web analysts will respond. Or choose one who has worked with a similar platform.

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How much Google Analytics setup costs

What affects the price

  • Number of events and conversions

    Installing the base GA4 code is simple, but every action you want tracked — a form, a call, a click on a messenger button, the cart, a payment — is its own tag, trigger and test.

  • The website's platform and code

    On WooCommerce or Shopify, ready-made plugins provide part of the ecommerce events, while on a custom-built website a developer first has to add a dataLayer.

  • Ad accounts and CRM

    Google Ads, Meta, TikTok and a CRM are connected separately. End-to-end analytics that matches ad spend with deals in the CRM is the most complex job.

  • What is already set up

    Untangling an old GTM container with duplicate tags and purchases counted twice sometimes takes longer than setting everything up from scratch.

  • Server-side tracking

    Server-side GTM or the Meta Conversions API can recover some conversions lost to ad blockers, but often need a cloud server that is paid for separately.

Prices come from specialists' profiles on Nexperity and update automatically. You agree the final price with the specialist directly.

How to find a web analyst

Two ways — pick the one that suits you

Pick a specialist yourself

Compare portfolios, prices and reviews, and send a request to the one who suits you.
  1. 1Open specialists' profiles and their work
  2. 2Send a request that describes the task
  3. 3Once accepted — contact the specialist directly

Post an order

Describe the task once, and specialists will send you their responses.
  1. 1Describe the task, payment and the timing you want
  2. 2Receive responses from specialists
  3. 3Pick the best specialist and agree directly

How to choose a web analyst

  1. 1

    A measurement plan before tags

    Before any tags go in, agree with the web analyst which actions on the website count as conversions and what to call them. Ask for this measurement plan in writing.

  2. 2

    Checking with test actions

    Ask how the specialist will check the setup: with GTM preview mode, DebugView in GA4 or a test lead. Then compare leads or purchases in GA4 with the data in your website's admin panel.

  3. 3

    You own the accounts

    Register GA4, GTM and ad accounts in your own name, and give the specialist user access. Then the data stays with you after the work ends.

  4. 4

    Data retention period

    By default, GA4 keeps detailed data for explorations for only two months. Ask to set the longest period right away — the change does not apply retroactively.

  5. 5

    Documentation after the work

    Ask for a list of events, tags and conversions explaining what each item means, so the next specialist does not have to untangle the setup from scratch.

What to put in the order

The more precise the description, the more precise the prices in responses.
  • Website type and platform: a landing page or online store, WordPress, Shopify, custom-built

  • Which actions count as conversions: leads, calls, purchases, sign-ups

  • Ad channels and services to connect: Google Ads, Meta, TikTok, CRM

  • What is already installed on the website: GA4, GTM, pixels — and whether all the access is yours

  • What you need: a one-off setup, an audit or regular reports

  • Whether there is a developer for code changes, payment and desired timeline

Questions about Nexperity

How Nexperity works — separately for clients and for specialists

For clients

Nothing. Searching for specialists, sending requests, posting orders and receiving responses are free.

For specialists

Nothing for now: this is the free period, and no subscription is needed yet. Nexperity takes no commission on deals — you settle with the client directly.

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